[photo by meltremblayphotography]

I was browsing the strobist.com flickr group before going to bed last Friday night, and I came upon a bizarre and brief contest of sorts.  Someone had “sponsored” someone to write a Speedlite kit review–the person with the 18th comment on the thread gets to write the review, and then kit is complimentary.

I got into a “bidding war” with another photographer, an attempt to keep count in the actual comment failed and I ended up winning by a 50/50 chance.  Check it out here: [link]

What an interesting idea to engage the community.  So much better than more traditional ways of building a brand.  Check back in a week or two and I’ll let you know what happens…