May13
Ready for some inspiring video spots? Check out Auckland-based Oktobor has released three gorgeous spots for Tiger Beer and agency Saatchi and Saatchi Worldwide.
I’m discovering more and more bigger budgeted spots using architecture to situate their brands within more localized culture. This can drive more targeted video distribution (in this case the architecture of New York, London, and Paris) to increase the spot’s messaging relavency rather than rely on broad international ads.
Jan19
Of course Barack Obama’s inauguration is drawing huge attention–both national U.S. and worldwide–if nothing more than the U.S. has the opportunity to change in a completely new direction for the first time in eight years.
With huge attention comes huge online viewership. Services that stream decent content libraries like Hulu and Netflix Watch Instantly (even Joost canceled its software version and converted it to a web application version) have exploded in traffic growth throughout 2008–and according to Quantcast, leveled off after the election.
Jan9
Dec5
Elliance has published a great chart that illustrates how different types of social media fit into building up a company’s online presence. If you are a company/group that is struggling with these terms and how best to use them, read this illustration!
Nov24
Catch Gary Vaynerchuk’s keynote speech from the Web 2.0 Expo. He discusses success and happiness in life and business, and how to connect to your audience.
If you enjoy him here, check out his show Wine Library TV. His energy and enthusiasm in infectious!
Nov17
[photo by meltremblayphotography]
I was browsing the strobist.com flickr group before going to bed last Friday night, and I came upon a bizarre and brief contest of sorts. Someone had “sponsored” someone to write a Speedlite kit review–the person with the 18th comment on the thread gets to write the review, and then kit is complimentary.
I got into a “bidding war” with another photographer, an attempt to keep count in the actual comment failed and I ended up winning by a 50/50 chance. Check it out here: [link]
What an interesting idea to engage the community. So much better than more traditional ways of building a brand. Check back in a week or two and I’ll let you know what happens…
Oct29
As a freelancer, or anyone who has side projects knows, promoting yourself and your work is one of the most important aspects to exciting and sustaining work. Check out Spoonfed Design’s list of 15 websites to promote yourself. Not bad, and reminds myself that I need to update all my portfolios.
Oct24
If you haven’t read The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Too many to explore in one blog post (that’s why you read the whole book), writetodone recently posted an interview with the creator of this concept, Timothy Ferriss. Speaking about just a taste of his lifestyle design “guides,” although they apply to more traditional publishing there, they can be applied to any product–or yourself–that you’d like to promote. His viral/social marketing approach is equally applicable to those promoting their own work like photography and filmmaking, but also to anyone needing a career refreshment.
Sep10
For some reason, I really enjoyed Wacom’s corporate branding animation, which intrigued me on the way to check out their tablets. Watch it (and play with it) with the caption/description lower bar on.
It’s so refreshing! Especially compared to brands that have a decade-old website to prove they still exist. Nothing says “legitimate” nowadays but an updated web presence, which we know younger generations use to verify a brand’s image.
Or perhaps I’m a sucker for simplicity and a strong message, and I also enjoy a walk through a forest every once in awhile.
Social media strategist, digital marketing consultant, photographer, filmmaker...down with travel, architecture, wine, & craft beer
